Sep 11, 2009
Another innovation at ISB, this time an initiative called ‘shadow a CEO’. Each student can bid for a CEO of his choice. If the bid is successful, the student gets to spend a day with his favorite CEO.
Between September 21 and 23, the Indian School of Business (ISB) will allow its students to bid in an online auction for their dream CEOs. This opportunity not only connects students and the CEOs but also brings shows corporate India’s social initiatives. The funds generated from the auction go to a charity of CEOs’ choice. All students can participate in this initiative. Top three bidders for each CEO will be short-listed and required to produce a letter of intent for meeting the particular CEO. ISB will decide about the most deserving student. Students with unsuccessful bids, will get their money back. “The initiative has been designed by the students themselves to combine a business goal and a social cause. It allows students to understand the importance of doing business that not only helps an individual but society as well,” ISB Dean Ajit Rangnekar told Times of India.
According to Rangnekar, around 20 CEOs have confirmed and they expect to reach 10 more. The CEOs confirmed so far include: N R Narayana Murthy, Kumar Mangalam Birla, Kiran Mazumdar Shaw, K V Kamath, Adi Godrej, Deepak Parekh, Pramath Sinha, G V Prasad, Rakesh Mittal, N Prasad, Srini Raju, Ajay Piramal, Varun Shahani, Syam Prasad Reddy, Amit Chandra and Vijay Mahajan.
