ISB and the Net Impact Club in partnership with the Give India Foundation launched the the ‘Shadow A CEO‘ program to auction a day with top Indian CEOs. As a as a part of the ‘Joy of Giving Week’ (27th September – 3rd October ‘09), the amount raised through this auction will be given to an NGO of the CEO’s choice.
The bidding process was conducted between the 21st and 23rd September 2009 and a total of 1,196 students placed their bids for the ‘Shadow a CEO’ program. Amongst the 26 business leaders who participated in the ‘Shadow a CEO’, the highest bid amount was for Mr N R Narayana Murthy.
